Google My Business Listings in New Zealand

Google My Business

What is Google My Business & does my business need to be listed?

Listing your NZ business on Google not only helps your business, but also helps customers find you locally, like for example, “Auckland, New Zealand“.  Which is great for SEO

Adding your Google My Business profile is a free feature that Google, the search engine giant offers to help businesses control their internet exposure. It contains crucial details about a company, such as the name, address, phone number, website, operating hours, and reviews.

Table of Contents

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Local search Results

Your business can gain from having a Google My Business profile in a number of ways.

For instance, it may assist the company to appear in Google local search results when customers look for companies like your business nearby. Additionally, it can make it simpler for customers to access crucial company details like the company’s address, phone number, and operating hours.

Customer Data

A Google My Business profile can also offer insightful data about how clients find and interact with the company. It might reveal, for instance, how many people are looking at the profile of the company, how they found it, and how they are interacting with it. 

Having a Google My Business page may be a helpful resource for any company looking to enhance its online presence and make it simpler for customers to find and connect with it.

Tips to setting up a Google Business Profile

Any business trying to increase its online visibility and draw in more clients must first create a Google Business Profile. These guidelines will assist you in creating a successful Google Business Profile.

Creating your Google Account and My Business Profile & Verification

  • Create a Google Account: To get started, if you don’t already have one, create a Google Account here:  Google Account 

  • Go to Google My Business, click here for more information:   Google Business Profile – Get Listed on Google Once you have set up Click the “Manage now” option on the Google My Business page. 

  • Put up your company’s details here: Your company name, address, phone number, website, and category should be entered. 

  • Verify your company: Google will request that you do so. You have the option of phone or mail verification.
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Entering your Company & Business information

Make sure to enter your business hours so that clients are aware of when you are open. 

  • Include pictures: To make your profile more appealing to potential clients, add pictures of your company, products, and services. 

  • Write a brief description of your firm, highlighting what it does and how it differs from the competition.  Make sure you are using descriptive keywords that fit into your business when doing this.

  • Add your goods and services: Make sure to list any goods or services you provide in your profile.

Your Business Description

  • To increase your exposure in Google searches, use relevant keywords that fit into your business, its services and products, throughout your profile and in your business description.  There is an option, to include the regions, towns, cities etc, that your company markets to.

Engagement helps your Social Standing & SEO

 

  • Reviews should be responded to, both positively and negatively, to demonstrate your concern for your clients. 

 

  • Encourage reviews: Promote your profile on social media and in your email signature to entice customers to post reviews. 

 

  • Regularly update your profile: Update your profile if there are updates to the business, new goods, or services. 

 

  • Use Google Posts: Promote sales, events, and other business-related news using Google Posts. 

 

  • Be aware of your insights: Keep an eye on the insights on your profile to discover how customers are finding and interacting with your company. 

 

  • Engage with clients by answering their queries, offering deals, and sharing useful information via your Google Business Profile. 
Google My Business Listing 1

Conclusion

This is the basic setup, when adding your business to Google My Business. In most cases, you will find that there is a lot of competition from other businesses like yours. Yes, even in New Zealand.  So there is always more that needs to be done.

Optimising your Google Business Profile

There are some great articles from some very distinguished SEO companies below, that give you an in depth look into, optimising your Google business profile.

13 Google My Business Optimizations to Rank Higher in Local Search

Google Business Profile: How to Completely Optimize Your GBP Listing

Heres a more  in depth article here

Talk to me Today

If you are looking to get your Google My Business business profile optimised, flick me an email.  Part of the SEO Management Services, I offer includes this.

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