Google Ads Management Ad Campaigns Text Ads

Google Ads/Adwords

Businesses see Google advertising has a big step in the right direction.  Knowing how to manage Ad campaigns is the next.

New Zealand businesses typically want the following things from Google Ads, and the Ad management agency or manager that runs their campaigns

Businesses want their ads to be seen by as many potential customers as possible. Using Google Ads, will target particular demographics, areas, and keywords to broaden their reach and visibility.

Businesses ultimately want to see a return on their Google Adwords investment. They want to convert clicks into sales or leads. To achieve this, businesses need well-crafted ad copy, landing pages that are optimized for conversion, and a clear understanding of their target audience.

While businesses want to achieve high conversion rates, they also want to do so in a cost-effective manner. They want to get the most out of their advertising budget and see a positive return on investment.

It’s important for businesses to be able to monitor and evaluate the outcomes of their Google AdWords campaigns. They want to know how many clicks and conversions they are getting, which keywords are driving the most traffic, and how much they are spending per click.

 Businesses want their Google Ads campaigns to be constantly optimized and improved over time. They want to learn from their data and make changes to their campaigns to achieve better results. This requires ongoing monitoring, testing, and optimization.

Targeted keywords or search terms, are as critical as SEO.  Business expect an Ads manager to be able to research keywords specific to their services, products, markets and demographics.

Your Google ads quality score is also important, as it is still equally important to ad rank.
Especially if you want to appear at the top 3-4 Ads (or at all).
You won’t rank as well with your ADs if your Quality Score is low compared to that of your rival Ads. 
Plus you can also be overspending on CPC.

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