Google Ads Explained

Google Ads explained for New Zealand Businesses.

Obviously if you are reading this and not a business from New Zealand, the article is still relevant to you as well. Below you will find a brief explanation of Google Ads, as well as a few tips to help you along.

With the help of Google Ads, businesses can pay to have their videos, service or product listings, or brief commercials displayed to website visitors.

Setting a budget for your advertising campaigns is one of the most important aspects of AdWords. How much you are willing to spend on advertising daily will depend on the budget you establish for your AdWords campaign. This budget is flexible and can be modified to a daily or monthly amount at any moment. Additionally, you may determine how much you are willing to spend for each click on your advertisement by setting a maximum cost-per-click (CPC) bid for your adverts.

10 Google Ad Tips for NZ Business

Make sure that your advertisement is seen by the most appropriate audience, use precise, focused keywords in both the ad content and the landing page.
Use ad extensions, such as site-links and callout extensions, to offer more details and distinguish your advertisement.
Look at boosting your ad’s relevance and raise the likelihood that it will be seen, make ad groups using keywords that are closely related to one another.
To determine which ad variants perform the best, test various alternatives and then make changes as necessary.
To eliminate pointless search terms and raise the caliber of traffic to your ad, use negative keywords.
To evaluate and improve the effectiveness of your advertisement, use Google Analytics and AdWords conversion tracking.
Take advantage of re-marketing to show ads to users who have previously visited your website.
Use location targeting to show your ad to users in specific geographic areas.
Use ad scheduling to show your ad only during the hours or days when it is most likely to perform well.
Continuously monitor and adjust your campaigns to ensure that you are getting the best possible results and making the most of your budget.

5 Google Ads Budget Tips

Start with a small budget and gradually increase it as you see positive results.
Set a daily budget and stick to it to ensure that you don’t overspend.
Monitor your campaigns regularly to identify which ads are performing well and which are not, adjust your budget accordingly.
Use automated bid strategies like Target Cost-Per-Acquisition (CPA) to optimize budget and maximize conversions.
Use geographic and device targeting to ensure your ads are reaching the right audience and not wasting budget on unqualified clicks.

These are only the basics when starting off. Split testing using landing pages, product and service pages, need to be taken into account. As well as things like, website conversions, profit margins per product or service, so as to establish ROI and CPC.

You can find more information about Google Ads here:

Google Ads Information

Contact me today if you would like to discuss more about Google Ads and Google Ads Management

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Google Ads Explained