Facebook Ads Management NZ

FB Ads Blog

Facebook Ad Management for New Zealand businesses.

If you are looking at running your own Facebook Ads campaign or using an agency or freelancer, in New Zealand, there are a few things you should understand about Facebook Ads, below you will find a brief explanation.

You can also find some other great articles, about Facebook Ad Management to be found below.

Table of Contents

FB Social 1

How do Facebook ads function?

Users are shown targeted Facebook adverts based on their location, demographics, and profile data. Many of these choices are restricted to Facebook only. You establish a budget and place a bid for each click or thousand impressions after designing an advertisement.

What are the four primary Facebook Ad types?

The ideal Facebook advertising formats are:

  • Video ads: to increase interaction.

     

  • Carousel advertisements: to boost sales and conversions.

     

  • Collection advertisements: to increase catalog sales, and for providing an immersive experience, instant experience advertisements.

     

  • There is also FB Post Boost, some companies have experimented using Post Boost.  Boosting a post is primarily there to get more likes, shares and followers.  Once this is done, you can then start a separate marketing promotion to your followers only.

How successful is Facebook marketing?

Since Facebook advertising is seen as more effective than post boosts by agencies and small businesses alike, 80% of the budget is allocated to Facebook advertisements and 20% to post boosts. Around 60% of our respondents use Facebook’s Business Pages and Groups, which are valuable services for many firms.

What does a Facebook ad cost?

What is the price of Facebook advertising? According to research, advertisers may anticipate paying $0.94 per click or $12.07 for every 1,000 impressions. Cost per click (CPC) and cost per mille (CPM), sometimes known as cost per 1,000 impressions, are the two measures that Facebook uses to charge advertisers, at the time of writing this.

FB Social 2

Is Facebook or Google a better place to advertise?

Compared to Facebook Ads, Google Ads may be easier to set up, have a greater potential audience, but Facebook Ads may offer more precise targeting thanks to its pixel and potentially much more insightful monitoring data.

On Facebook, what product sells the most?

Facebook’s top-selling product categories are revealed as:

  • Clothing and fashion accessories, electronics, home furnishings and appliances, home care and hygiene items, baby products, and home furnishings are just a few examples.

     

When setting up a marketing campaign using FB Ads, consider the following:

  • Present your product to the intended market.
  • Pick a product that addresses a customer’s issue.
  • A USP for your product is necessary.

     

What is the ideal strategy for Facebook advertising?

Here are some recommendations for writing compelling copy for your Facebook ads:

  • Narrow Your Audience on Facebook Using Targeting, then Write to It.
  • Create several Facebook ads for various people.
  • Make Certain Your Facebook Ad Copy Complements Your Visual.
  • One Call to Action Will Keep You Concentrated.
  • Keep it brief and use value to lead.
  • Use plain, understandable language.
  • Be Honest About the Statistics
  • Analyze your ad copy
FB Social 3

Which is less expensive, Facebook or Google ads?

Google Ads are slightly more expensive than Facebook Ads. A company in the garment sector could only have to pay $0.45 per click on Facebook. Finance and insurance companies would be the most expensive business categories to advertise with on Facebook. Their typical CPC is still only $3.77.

How much should a newbie spend on Facebook ads?

A business’s marketing budget typically ranges from 5% to 12% of its revenue. Because they desire to grow quickly, more recent businesses could prefer to spend closer to 12%.

What you should know…

As per other Social Media paid advertising channels, with Facebook you need to know, where your markets and customers are, how to promote your products or services, and what Ad types to use.  A good rule of thumb is to spy on your competition, see what they are doing, as far as advertising on Facebook goes.  Also a good trick is to do a search on the best performing Facebook Ads for your market or industry.

Here are a couple of more articles about Facebook Ad management to check out.  The following links are to Facebook’s Business Meta & Hubspot.

How to Run FB Ads

What is FB Ads Manager

If you are looking for a service, that offers you a comprehensive FB marketing campaign using Facebook Ads, or want some advise feel free to contact me anytime….

Are NZ Business Listings important in 2023 Are NZ Local

Read More »